Em tempos de transformações tão profundas nos modos de se fazer jornalismo, nos relacionamentos entre jornalistas, meios e audiências, e nas próprias regras éticas, há quem sinalize saídas igualmente drásticas. É o caso do professor Anton Harber, que dirige o Programa de Estudos de Jornalismo e Mídia da Wits University, na África do Sul.
Para ele, a saída está na adoção de uma transparência radical como valor para a prática jornalística. É de se pensar…
The way the media works has changed, and the way journalists operate has changed, but the ethical and professional rules have stayed largely the same. The old rules were based on building trust between journalists and their audience, on a notion that there was a single truth to be relayed; now it needs to be built on encouraging informed scepticism, so that an active, participatory audience can assess credibility and authority and choose which of many versions and viewpoints to follow and believe.
To cope with this, journalists need to do more than enforce ethical codes more strongly, but there is a need to update the rules and practices and make them appropriate to this new world of instant, constant and fragmented news.
Fortunately, new media also gives us the tools to do this, and encourage fairness, balance and accuracy in journalism. The way forward lies in a commitment to a radical transparency – giving the audience the tools to understand how news is processed and selected, and the information that empowers them to assess its validity and credibility.
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